Posts Tagged ‘Marketing’

Moving ESADE

February 16, 2010

ESADE has always been promoting feedback and now opened up a forum for better idea exchanging among students, alumni and staff called “Moving ESADE“. The discussions so far have been mainly focused on Scholarships (Youtube video) and Research (Youtube Video) however this is only the beginning. For those of you wanting to move ESADE to becoming one of the best schools in the world, join the discussions. Now it is your time to speak up and to be constructive!

I suggest that you join the Moving ESADE discussion on Nexus (besides Facebook and Linkedin) because it provides the best platform for a discussion. In fact I disapprove of this discussion being held on Facebook or LinkedIn because outsiders also could get potential access.

One last note: I really hope that this is not only a discussion because promoting a discussion and asking for feedback is easy. Implementing change is the difficult part! As we have learned: When you ask for feedback you raise expectations…

Final Exams – OY MBA 2010 class

July 25, 2009

This week the final exams are taking place so  I will be more quiet on the blogging front. The exams are in Corporate Finance 2 (Valuations and Portfolio Theory), Management Information Systems and International Business Law and we have to hand in the papers for Organisational Management (Group- & Individual Assignment) and Marketing (Individual). This will be a week that I am definitely not looking for.

ESADE on the web

June 5, 2009

As I have mentioned earlier, ESADE is quite active on the web and uses many new social media tools. Have a look here for a list of the tools used by the marketing team, including twitter, facebook, flickr, bookmarks, widgets, etc.

These are the blogs about ESADE that I know of:

http://eumba.blogspot.com/
http://alleninbcn.blogspot.com/
http://morgans-musings.blogspot.com/
http://myesademba.com (this one obviously)

Special mention needs to go to Morgan Witkin who was featured in the ESADE Newsletter in June 2009 for her blog that was cited by Business Week

First person: Experiencing Barcelona

Deciding to pursue an MBA at ESADE Business School was “an evolution from the life I had been living to a completely new existence”. Read Morgan Witkin’s (current ESADE MBA student) account on her experiences living and studying in Barcelona as published in Business Week.

Do you know any other online material about ESADE?

Marketing Club Presentation

May 28, 2009

During the Marketing Club Meeting today the 2 winning teams will present the Novartis Case with which they won Novaris Challenge:

“Open to the leading business schools in Spain, the Master Minds Challenge is an opportunity for MBA candidates to play the role of a Brand Manager at Novartis. The goal of the competition’s first edition was to develop a winning marketing plan leading to market share growth for a dermatological product over a 3 year period.” (Source: ESADE Newsletter, May 2009)


You should attend because some of the winners leave for a term abroad, so this will be the last chance to see their winning presentations. There will many other important topics covered during the meeting such as the election of new Board Members. See you there?